The collection, which debuted on Style.com’s Arabia site, features long, airy abaya cloaks in mostly muted neutrals, such as black, white, and a sandy beige, on a single model, whose hair is covered with a hijab.
According to a report by Thomson Reuters, Muslim shoppers spent $266 billion on clothing and footwear in 2013 and are expected to spend $484 billion by 2019.
As runway fashion is veering dramatically in the opposite direction, with bare-chested models becoming the norm on the catwalks, top fashion outlets such as DKNY, H&M, Tommy Hilfiger and Mango have over the years unveil their muslim collections especially during the Ramadan season. But the growing costumers interest is believed to be one of the reasons D&G is launching its collections too.
Some pieces also feature intricate floral and citrus lace detail, in a nod to the designer’s spring 2016 collection.