Speaking at the event, Manager, Sponsorships, Etisalat Nigeria, Orah Egwu said the company supported the stage performance in line with Etisalat’s brand proposition. “Etisalat is a youthful and innovative brand, and sponsoring a performance of this nature during the yuletide season is a way of supporting the arts and also entertaining our loyal customers this season,” she said.
According to her, Etisalat has always provided support for the industry through the sponsorship of several arts and entertainment events, such as the Ake Arts and Books Festival, LagosPhoto Festival, amongst others. The company also has a platform that seeks to reward budding writers across the continent, known as the Etisalat Prize for Literature.
On the show, Suleiman disclosed that this was the first edition. “It has the theme, “Rhythm of the Human Race,” with the entire production made up of different stories which are delicately and intricately connected and told exclusively via dance. Unlike other productions and musicals, there will be no acting and no singing; just dance. Performers on this set choreographing these dances have to tell the story of their scenes entirely via dance in five minutes or less,” he said.
The performance featured star studded cast which included Ali Baba, Ireti Doyle, Victor Olaotan, Linda Ejiofor, Cool Fm’s Manny and The Angels, Sensei Uche from City FM, Showman and a host of others.