Tuesday, 10 November 2015

Manchester United announces global partnership deal with footwear brand HEROES

English Premier League Club Manchester United yesterday announced a multi-year partnership with luxury footwear brand HEROES.

The multi-year global partnership will see players and coaches wear the shoes on official club duty, as the club continue to increase their revenue off the pitch.

"Football is all about teamwork and to play like a team it’s important to look like a team," Manchester United group managing director Richard Arnold told the club's official website.

"Our partnership with HEROES will not only provide our first-team squad with well-designed and well-made formal shoes, it will also allow our loyal fan base to be included in that team spirit by wearing the same brand worn by our players."

This deal means that the Old Trafford club now have 20 global commercial partners listed on their website, ranging from Kansai Paint to Nissam Foods Group, their all-important official noodle partner.

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