As part of the agreement, EA SPORTS branding will be visible on footballers' socks of 14 teams of Liga BBVA through the innovative advertising support of Sockatyes. This initiative represents one of many that will help provide experiences to fans of both brands.
Robert Wadsworth said, "At EA SPORTS we are delighted to extend our partnership with LaLiga, one of the most prestigious football leagues in the world. Our initiatives will enable us to create a deeper connection with LaLiga fan base and allow our FIFA franchise to continue delivering the most authentic and innovative experiences to all the players around the globe".
In the words of Adolfo Bara, "LaLiga willl use the platform that EA SPORTS is offering to us to reach the international markets in which we are not yet firmly established. It is a great support for our expansion strategy having this partnership with a leader company that gathers millions of users in each of the major geographic areas around the world. This is an agreement that goes beyond the videogame and it will allow us to create synergies at global level".