According to the PR firm, Nigerian Trends Report is an in-depth survey of common trends among members of the Nigerian youth class (globally referred to as the millennials) to help both public and private sector organisations to understand the new cultural and behavioral patterns among the youth population and how to engage with them.
The report is put together in association with Trends Watching, the leading consumer trends and insight research firm based in the United Kingdom and it is conceived as a significant leverage document for public and private sector organisations to get into the heart of the youth class.
The launch of the Nigerian Trends Report will be attended by experts from different industry - music, media, arts, fashion, ICT and sport sectors.
The unveiling event titled, “Naija Decoded”, under the inspiring theme, “Unwrapping The Nu Natives”, will have a panel of top industry experts engage in live discussions around common behaviours among the youth population. The panelists include celebrity fashionista, Clement Mudiaga Enajemo, Founder of MUDI Africa; Head of Youth Market Segment at Etisalat Nigeria, Elvis Ogiemwanye; celebrity social media influencer, OloriSupergal; Sports journalist and analyst, Raji Babafemi and multiple-awards winning Nollywood movie producer, actor and film director, Kunle Afolayan.
Speaking about the youth reports initiative, Israel Jaiye Opayemi, Managing Director/Chief Strategist, Chain Reactions Nigeria, said the intent of the report is to change the way government and indeed businesses in Nigeria see and engage with the Nigerian youth segment by offering them deep insights into the thinking and preferences of the millennials.
“This report contains a selection of common trends that are peculiar to the Nigerian youth segment. While insights in this report have been analysed specifically for the Nigerian market, many innovation examples have also been handpicked from various markets from across the continent to show how these cultures and behavioural patterns are also traveling across borders.”