“At Coca-Cola, we have come to realize that, the best way to build the Nigerian teen is to encourage them, their skills and aspirations. For us, Copa Coca-Cola is a great platform for this, as it gives hope to these teens, builds their confidence in themselves and their abilities, while fanning the flames of their desire to succeed,” Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon said while speaking on behalf of the brand.
The Abuja Copa Coca-Cola Coaching Clinic would be followed by the Copa Tournament for Under -15 in Abuja .The competition has commenced in select secondary schools in other part of the country. The million naira question now is, “Which of the represented schools in Abuja will be crowned champions of the tournament? Only time will tell!
According to the management guru Peter Drucker (1909-2005), the basic task of management includes both marketing and innovation. Practice of modern management originates from the 16th century study of low-efficiency and failures of certain enterprises, conducted by the English statesman Sir Thomas More (1478-1535). Management consists of the interlocking functions of creating corporate policy and organizing, planning, controlling, and directing an organization's resources in order to achieve the objectives of that policy.