Tuesday, 25 August 2015

Mercedes-Benz seals Atlanta stadium naming rights

Automotive manufacturer Mercedes-Benz USA has sealed a deal to become the naming rights sponsor of a new stadium in Atlanta, US.

Alanta Falcons owner Arthur Blank officially made the announcement on Monday. Mercedes will hold the naming rights to the facility through 2042.

From left, Gov. Nathan Deal, Atlanta Falcons' owner Arthur Blank, Mercedes. (Image Credit: Alison Guillory / WABE)
The stadium, which will have the capacity to expand to 83,000 seats, is expected to be finished in time for the 2017 football season.

The nearly $1.5 billion retractable-roof Mercedes-Benz branded stadium will be prominent inside and outside the venue, including on the roof, in plaza areas, on signage, in club areas, in VIP parking and entrance areas and on a video ‘halo’ board.

Financial terms of the agreement were not disclosed.

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