Victoria Beckham's apparel company was the only one that came close to Nike. It added 1.2 million followers. Other high-fashion labels in the top five include Dior, Louis Vuitton, and adidas.
Instagram has become a destination for fashion brands as the photo-sharing platform makes an easy way to share snaps of new clothes. fashionistas and fashion conscious consumers are watching out for trends and new styles.
One of the most successful campaigns that Nike launched was their PHOTOiD program, which gave their community the unique opportunity to create custom Nike’s based on the colors in their favorite Instagram photos.