The six second videos will be used to follow day to day happenings at the club from a light-hearted, fun point of view.
Barça, the leading club on social networks, will move yet another step closer to its 150 million fans.
Vine is a free app that’s built into Twitter that displays six-second videos on an infinite loop. FC Barcelona has more than 25 million followers of its different Twitter accounts and anyone who wants to add to this new experience will be able to enjoy exclusive videos and thus play an active role in the creation of content on the channel.
User content on #VineFCB
Unpublished images, exclusive videos, soccer skills and all kinds of loops will feature among the different content that users can start enjoying today. FC Barcelona is inviting all of its users to use the hashtag #VineFCB to take part in the launch and show their passion for FCB in the form of six minute videos. The best offerings will be linked directly to FC Barcelona and published on the official account, stating the names of the users that created them.