“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” said Tim Cook, Apple’s CEO. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”
The iPhone 6 and iPhone 6 Plus had already gotten off to a record start prior to launch, reaching 4 million preorders in the first 24 hours of availability. Last year, Apple achieved what was then its strongest iPhone launch with sales of 9 million iPhone 5s and iPhone 5c units.
But while last year the new iPhone 5c was the company's mid-range handset, this year the company introduced two top-tier models, including the jumbo-sized 5.5-inch iPhone 6 Plus with a starting price of $299 with a new two-year carrier contract subsidy.
The new models were launched on Friday in the United States, Britain, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico and Singapore. They will be available in more than 20 additional countries, including New Zealand, from September 26, and 115 countries by the end of the year.
iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design that is still comfortable to hold and easy to use.
Demand for the new iPhones has created a backlog, particularly for the iPhone 6 Plus, which is currently advertised to ship from Apple's online store in three to four weeks. New iPhone 6 orders ship in seven to ten business days.