LINE is now offering an official account for Manchester United, through which users can receive latest news, video and imagery from the club.
This latest expansion into social messaging platforms comes after the club recently exceeded 55 million fans on Facebook, the fastest of any sport organisation to do so, and celebrated a year on Twitter, amassing nearly three million followers in the process.
United’s Group Managing Director, Richard Arnold, said: "I am delighted that the club has launched a presence on LINE. With a potential audience of nearly five hundred million users, it’s the latest innovative and fun way for our fans in Asia and beyond to engage and deepen their ties with the club they love."
As of last month, the club has an online fanbase of over 65 million followers across social media platforms that also include Twitter, Google+, Instagram and Chinese channels Sina and Tencent Weibo.