|The lucky winners|
The most recent campaign to promote cashless payments is in celebration of MasterCard’s sponsorship of the UEFA Champions League, where four lucky MasterCard cardholders who entered the Win a trip few can win competition, won the ultimate football experience to attend the UEFA Champions League Final 2014 in Lisbon, Portugal.
Win a trip few can win called on MasterCard prepaid, debit and credit cardholders from Nigeria to share unique stories showcasing how using their MasterCard product has positively impacted their lives. Through the campaign, MasterCard has connected consumers in Nigeria with their love for football, while encouraging a shift to electronic payments.
“MasterCard supports the Central Bank of Nigeria’s drive for a cashless economy. Our sponsorship of one of the world’s leading football tournaments allows us to bring the game to Nigeria’s passionate football fans while raising awareness of the many benefits that electronic payments bring to all segments of society,” says Omokehinde Ojomuyide, Vice President and Area Business Head, MasterCard in West Africa.
The four lucky winners - Obisakin Timilehin, Obafemi Kehinde, Chibuike Alagboso and Patrick Ikwueme – each received a MasterCard Priceless Moments package, which included accommodation, airline tickets, luxurious dining, a Priceless Experience at the finals as well as a private tour of Lisbon.