Saturday, 29 March 2014

UCL Trophy Tour: "Heineken Strives To Ignite Fans Conversations" - Mr. Walter Drenth

"Nigeria would always be an important part of Heineken’s activities. It is the objective of Heineken to open the world of its consumers by ensuring they get the very best experiences from Heineken wherever they are in the world”, Mr. Walter Drenth, Marketing Director Nigeria Breweries Plc,  said while commenting on the rationale behind bringing the UCL Trophy to Nigeria.

He pointed that The UEFA Champions League has a long and distinguished heritage and is the pinnacle of European club football. “Heineken® strives to ignite fans conversations. This year’s UEFA Champions League Trophy Tour brings football fans around the world closer to the action in an unexpected and surprising way enabling them to interact with Heineken® and the tournament. As we get closer to the final, we will continue to engage with fans by offering legendary brand experiences.”

It would be recalled that the trophy arrived the country with the brand ambassador, Ruud Gullit on March 13, 2014 and will remain till March 16, 2014. It is billed to make a tour of Lagos within these dates.

The Executive Governor of Lagos state of Nigeria, Babatunde Raji Fashola, has showered encomiums on the world’s leading international premium lager beer, Heineken® for availing Nigerians the rare opportunity to feel and experience the actual UEFA Champions League Trophy live.

Governor Fashola made this commendation on Thursday at the Government House, Alausa, Ikeja when ex-international football star and coach Ruud Gullit, who is also the Heineken® brand ambassador, paid the governor a courtesy visit with the UEFA Champions League Trophy.

“Nigerians are extremely passionate about football. The UCL is a favourite amongst a very large section of Nigerians.The trophy is coming at a time when the Champions League is at a critical stage. Heineken’s gesture of giving Nigerians an opportunity to actually feel the real UCL trophy live here in Lagos Nigeria this period is indeed laudable. It is a gesture that most Nigerians, including myself would not forget in a hurry”, the governor said.

While appreciating Heineken® for finding Lagos worthy of being included as part of the destinations where the UCL trophy would berth, Governor Fashola also used the occasion to call on the youths across the nation to embrace sports to engage themselves meaningfully. He said “Nigeria is a country full of talents. We want our youths to challenge themselves and embrace sports, not just football but other sports as well. We want to see Nigerian sports men and women compete with the best and excel at the global stage. Sports is a viable tool for national development and those of us in government would do all we can to support sports development.”

On August 31, 2013, Heineken® announced the extension of its sponsorship with the UEFA Champions League. The new agreement means that the brand will continue as an official partner of the world's most prestigious club football competition up to and including the 2017 / 2018 season.

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