Saturday, 8 March 2014

Peugeot ties with Facebook to launch #KickItToBrazil campaign

French car manufacturer, Peugeot has tied up with Facebook to launch a football-themed digital campaign called 'Kick it to Brazil', as it looks to capitalise on interest in this summer's World Cup.

The football-themed campaigned, which launched recently in Paris, will follow the journey of a football as it travels across more than 30 countries in 100 days, aided by a mix of bicycles, planes and Peugeot vehicles.

Peugeot has paired up with Facebook to launch a digital campaign, Kick It To Brazil, which the car manufacturer says is to “advance its social and environmental responsibility goals in Brazil”.

Peugeot which is not an official World Cup sponsor, will transport a football across 30 countries, before arriving in Brazil on the eve of the tournament.

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