Saturday, 29 March 2014

Jumia Nigeria launches “By Naija” fashion category

In a bid to give “recognition” to talented local designers Jumia, Nigeria has launched a category dedicated to Nigerian fashion items, dubbed “By Naija”.

The category hosts products from over 50 Nigerian fashion designers, ranging from clothes and shoes to accessories and beauty products.

“Everything the western world has to offer can be found and made in Nigeria, and the birth of the Jumia By Naija store brings this premium offering to the customer,” Jumia said.

The e-commerce firm also invite designers to sign up to the store and also envision to become the biggest fashion retail outlet in the country.

1 comment:

  1. Bukola Williams31 March 2014 at 23:21

    The rate Nigerians patronize online fashion shopping is quite amazing. With this new category, Jumia will surely boost its customer attraction

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