Tuesday, 28 January 2014

Entries open for Cannes Lions, new Product Design category launched

The 61st Cannes Lions International Festival of Creativity, slated for June 15-21, is adding one more category to recognize outstanding product design. In general, record 35,765 works projects were submitted in 2013.

Entries can be submitted into 17 categories – Branded Content & Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Innovation, Media, Mobile, Outdoor, PR, Press, Promo & Activation, Radio, Titanium and Integrated, and new category for 2014, Product Design.

The entries are to be submitted in four major sub-categories: Consumer Goods, Wellbeing and Environmental Impact, Solution (ergonomic functionality, day-to-day solutions provided through design), and Interface (visual impact, as well as its ease of navigation and ability to convey information).

The submission period is running from January 23 through March 28. The short list will be released on June 17, with the awards ceremony slated for June 18. The entries, submitted after 28 March, will be subject to an additional €75 late entry fee.

Commenting on the launch of Product Design, Terry Savage, Chairman of Lions Festivals says, "Brand communication has become such a part of product design that it's important as a global Festival celebrating creative communications that we now recognise this. Including Product Design Lions as a stand-alone entry category in our awards line up, not only acknowledges this fast growing industry, but helps to set a global benchmark and precedent for the creativity within it."

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