At the forum, one of the customers, Alh Awwal Mahmoud, a business man and politician, said that Etisalat is his network of choice. According to him, one of the reasons for his attestation was that Etisalat’s service offerings are yet to be matched by any other telecommunications operator in Nigeria.
“I had patronized all the telecommunications networks we had before Etisalat came to Nigeria. I decided to give Etisalat a trial in 2009 and got hooked. In fact, I have never for one day regretted it and my reasons are numerous. For instance, no other network has a forum like this where they interface closely with customers to listen to what we like and what needs to improve,” he pointed out.
Another customer, Aisha Ishaku, who came from Zaria to attend the forum also spoke similarly. Aisha said that although Etisalat made the last entry into the market, the network has, through innovative ideas, displayed its love for Nigerians by making the true essence of mobile telephoning and data achievable at an affordable price.
“Etisalat is the only network that listens to customers and understands what it feels like to be one. I was privileged to attend the customer forum held in 2011 and many of us there that day complained about the cost of tariffs. Today, Etisalat has dropped tariff rates by more than 60 percent of what it was then, and other networks are even copying them. I love Etisalat not because of its affordable and reliable services alone, but the fact that they care about their customers gives me a sense of belonging,” she said.