As part of the program, the purchase of two duo packs of Always at Shoprite Surulere enables the buyer to enter a raffle to win a ‘Back to School’ shopping voucher. By buying 3 or more duo packs, shoppers would also receive an instant gift. Online shoppers are not left out and will enjoy the opportunity to win shopping vouchers with the purchase of Always from e-retailers on the Always Nigeria Facebook page.
The initiative which began in August 2013 at Silverbird Galleria, Lagos kicked off with a flash mob where a group of girls surprised passers-by at the galleria with an impromptu flash-mob dance to the Always song. The video is available on the P&G Nigeria YouTube channel.
According to P&G Communications manager, Miss. Tomiwa Akande, “Always is a brand that celebrates freedom and the inspiration to live life to the fullest. With the ‘Back to School’ program, Always is celebrating the start of another school session and encouraging Nigerian girls to put in their best efforts to excel n the new school year”.