Tuesday, 28 May 2013

Firstbank Partners Lego To Promote Financial Discipline in Youths

In a quest to create a platform for Nigerian children to express their creative talents, First Bank of Nigeria Limited has partnered with LEGO, the world’s fourth largest manufacturer of children’s toys to commerce a new initiative aimed at deploying their innate abilities to something positive while also instilling in them the culture of financial discipline.

According to FirstBank’s spokesperson, Folake Ani-Mumuney said the partnership with LEGO signposts the Bank’s quest to create a platform for Nigerian children to express their creative talents.

“In choosing LEGO as our partner for this project, we considered their brand values of creativity, fun, learning, caring and quality. All these resonate with us because they are values we hold dear. We are passionate about impacting the lives of today’s children in a positive way because we believe the future of this country is in their hands”, Ani-Mumuney, said.

The partnership with Lego offers the children an exciting range of benefits, from the website, through to gifting, branded collateral and experiential engagements. Lego is an educational as well as a fun brand, which is in line with First Bank’s brand values, and with the additional benefit of being gender neutral.

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