In a bid to further reach the heart of Nigerian communities, Guinness Nigeria Plc, has introduced a new campaign with the used of Nigerian dialects in addition to its English version.
The television commercial which is titled: 'The Ticket' depicted the story of a young chap's journey into manhood. The advert was said to have been shot in locations across Nigeria. It features a combination of prefessional Nigerian actors.
The new campaign according to the company, is the first Guinness commercial made in the three biggest Nigerian languages (Yoruba, Hausa and Igbo). The company states that 'The Ticket' is a testament to the enduring special relationship between Nigerians and Guinness and it is also to celebrate the special greatness of the brand.
It would be recalled that Guinness have over the years come up with different creative and innovative campaigns over the years such as the epic, long running Michael Power campaign, Nigeria versus Argentina Guinness VIP program among others.